Journal 14: NUS Open Day #InterceptingRandomBlends

NUS OPEN DAY is a university-wide event that happens annually and draws in large crowds of both prospective and current NUS students. It was a great opportunity for the marketing team to promote our social media contests, especially the #VOICESintercept Instagram contest which was scheduled to start on the same day. To maximise our promotional efforts, we had Hai En, Joo Hwee and Anton take the morning shift, whilst Ryan, Minyu and I came for the afternoon shift.

We had a few objectives for our shifts, and I'm so glad that we've managed to achieve all of them! 
  1.  Promote the Interceptions showcase 
  2.  Encourage participation in the #VOICESintercept Instagram contest
  3.  Grow our Instagram followers 
Video: Snippet of Instastory posted on Random Blends Instagram account during NUS OPEN DAY

Prior to the NUS OPEN DAY promotion, we had an increase of 41 followers on Instagram (from 100 the day before, to 141) and managed to gather over 15 participants for the #VOICESintercept Instagram Contest.





Feeling great that we're off to a good start! (: 

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